Senior Manager, Brand & Product Marketing
Company: Equity Bank
Location: Tanzania
Application Deadline: Monday 3rd March, 2025
Qualifications
- University Degree or equivalent in Economics, Business Administration, Finance, Marketing Statistics or Research
Competencies
- Keen understanding on brand management and product marketing
- Strategic planning
- Excellent customer service knowledge
- Good listener
- Excellent commercial understanding
- Ability to take initiative
- Strong attention to detail
- Excellent communication and organizational skills
- Excellent change management skills
- Excellent interpersonal skills
- Excellent computer skills
- Strong networking and problem-solving skills
Responsibilities
- Shape and execute the overall marketing strategy for Equity Bank Tanzania
- Drive the product marketing agenda through developing go-to-market strategies
- Drive Equity’s brand positioning in the market
- Plan and oversee coordination of the bank’s integrated go-to-market strategies
- Monitor product performance and adjust strategies
- Ensure business and other support partners are integrated for optimum results
- Work with various cross functional teams for efficient execution
- Monitor competitor activities and market trends
- Conduct customer and market research quarterly
- Develop strong relationships with internal key stakeholders
- Oversee the planning of product/service launch campaigns
- Manage, monitor, and analyse campaigns
- Ensure consistent implementation of brand activities
- Innovate and propose new brand initiatives
- Oversee the execution of PR and Corporate affairs strategic plan
- Manage the marketing budget effectively